Jo’s Cervical Cancer Trust

The brief 

Jo’s Cervical Cancer Trust wanted a powerful campaign championing the potential end of cervical cancer. The aim being increased uptake of vaccines and screenings with a 60-second video and social assets to launch during Cervical Cancer Prevention Week.

The outcome

We toyed with many approaches – some more controversial than others – but the client was keen to keep this as a good news story. By positioning a simple ‘We can end cervical cancer’ message alongside other incredible human accomplishments, we show it isn’t a pipe dream. It’s absolutely achievable. Using a typographic device, we put ‘We Can’ front and centre, and developed the hashtag #WeCan as a rallying cry across social platforms. We cast a young girl and her mum to capture the tangible impact that wiping this cancer out will have on real people and future generations.

Watch the film below, or, if that’s misbehaving, see it on the Jo’s Cervical Cancer Trust website here.