Campari Group
The brief
A complete re-write of the Del Professore website, informed by SEO analysis and building on their existing TOV. Also, updates to the Aperol Spritz sections of the Aperol website, and a responsible drinking social campaign.
Del Professore
Using Del Professore’s beautiful TOV to tell the story of the bartenders who created it, the legendary 1920s mixologist who inspired it, the UNESCO protected land which grows it, the traditional methods that make it, and the people who drink it. Of course, putting the products at the heart of everything.
Read more at www.delprofessore.com/
Aperol
Some TOV updates to the website, and a selection of social posts that carry a responsible drinking message without losing the Aperol spirit. Where the sun is out. The music is on. The air is light with laughter. The measures are poured. The stirrer swirls. The ice jangles. The vibrant colour settles. Served any time, any place, where the company’s fun and the vibe’s upbeat. Aperol is where friends are brought together and connections of a lifetime are created. Memories to be cherished, not lost in a hangover.
Client
Campari Group
Year
2023