Radio

The story

Radio. I love radio. It’s fun. It’s often more relaxed than its visual siblings. There’s a lesser demand on budget, fewer eyes (or should that be ears) on approvals and sometimes more freedom to be creative. Directing VOs, bouncing ideas off talent and seeing a concept evolve gives me life. In fact, your only real concern is how fast you can squeeze those T&Cs without them sounding too Alvin, Simon and Theodore. The rest is just joyful.

Boots
Injecting a bit of fun into potentially dry value messages. Aided by the huge comedy talents of Matt Lucas and Roisin Conaty.