YSL, No7
The story
Concepts for Yves Saint Laurent skincare, make-up and fragrance, and seperate tutorials and No7 Protect & Perfect, Lift & Luminate and Restore & Renew skincare ranges.
YSL
The brief
A production brief to demonstrate that we not only had the production capabilities, but the creative ideas and deep brand knowledge to complement.
Fragrance
An attitude in a bottle.
Mood film
Tutorials
Fast-paced, punchy little secrets with big impact, led by well-known figure in the sector. Plus an alt with multiple people.
No7 - With great power comes great irresponsibility
The brief
Skincare is an overcrowded, typically predictable market. No7 wanted cut-through; personality; attitude. As a multi-skincare range campaign, we needed to tell a cross-generational story - something no other brand was doing. We wanted to represent each age group in a similarly contemporary way. By contrasting freewheeling spirits with No7’s serious results, we championed the products’ efficacy… Because when your skincare is this serious, you don’t have to be. TVC, radio, social, mobile, PR, how tos, targeted and re-targeted ‘Are you living irresponsibly enough?’ quizzes and polls leading to the right range.
Agency
Hogarth
Year
2019 - 2022